How to define
Going from an idea (an excellent intuition in your own mind) to a concrete project to achieve it is the most delicate step of the entire process.
It means focusing on the objectives: defining the expected results given a certain time and budget. Which means effectively describing what the final results will be.
This process is what we call "project design", a specific competence that requires professionalism and methodology, but not without creativity.
We can try together!